Mailing List Express is a herculean software prick in any marketing and communications armory. You just compose one message and transport it to your whole mailing list. The program's substantial power, how, is in its ability to personalize your communications. You keister handle everyone on your list by their first describe, if you so choose. Or you keister include other details, such as the town or city where they live (so foresightful as you actually suffer that information in your customer database). This makes for great customer and client relations - and has been shown to supercharge sales. Best of completely, personalization is done at the click of a button - no verbose copying and pasting. It lets you fervidness out personalized e-mail shots to existing and prospective customers and is saint for sending out newsletters and ezines. It's also a very herculean PR (public relations) prick - campaign releases keister be whizzed off to the media in minutes. The program supports multi-part html messages with embedded images, combined text and html messages, and has a WYSIWYG html message editor built in. But if you prefer to function your own HTML editor, you keister just paste your work into MailList Express and it will be reproduced seamlessly (which is more than keister be said for many similar bulk mailer programs).